frequently asked questions

four steps, and your only real job is the shoot. one — we build your content persona and find the real questions your customers are asking. two — we script everything in your voice. three — one short shoot, where we direct you on camera. four — we edit it in your brand style and hand it back ready to post. you answer a few questions once, show up, and post. that's it.

scripted short-form video — reels for instagram, tiktok, youtube shorts and the rest. it's built to answer the real questions your market is asking, so you get found by people and by ai. we're not a corporate-video shop pumping out one-off brand films. we build content systems.

we keep things simple — two options, no hourly rates, no "it depends". content day is a one-off shoot for 5 reels. content engine is the full system running every month: 10 reels a month, your custom content persona and topic library, and one shoot a month. get in touch and we'll talk you through what's right for your business.

content day gets you 5 reels. content engine gets you 10 reels every month — all scripted, filmed and edited for you.

content day is a one-off, no commitment. content engine runs on a 3-month minimum, because content needs a bit of runway to actually do its job. after that it's month to month.

yep, it's your face — that's what builds the trust. but you don't need to be a natural. we script every word and direct you on the day, so you're never sitting there guessing what to say. most people are surprised how easy it feels once we're rolling.

we lock turnaround when we scope the job, but the whole point is you're never left waiting or chasing us. you shoot once, then the content rolls out.

most agencies pump out content at scale for humans to scroll past. the reality is, more and more people are using ai to find exactly what they're looking for. we optimise for both — humans and ai — so you become the answer that gets recommended, not just another post.

no — and be wary of anyone who promises it. there's no guaranteed ranking and no guaranteed spot in an ai answer, same as there never was with google. what we do is stack every signal in your favour with genuinely useful content, so you're the obvious pick. we promise the work and the system behind it, never a guaranteed result.

not by views or vanity metrics. we look at the stuff that actually matters — inbound conversations, the questions your leads turn up with, clearer messaging, and content that backs up your sales process. we use ai tools to pull the data and track it too.

we're perth-based and most of our clients are perth businesses, which we love — the local knowledge helps. but the system works wherever you are. if it's a fit, it's a fit.