How to integrate AI into your content strategy in 2026
1. The "Source Asset" workflow
Stop asking AI to "write a blog post." It doesn't know your business. Instead, feed it a transcript of a real client meeting or a 5-minute voice note you recorded while driving down the Kwinana Freeway. Use AI to extract the insights and structure them. The ideas are yours; the formatting is the machine's.
2. Answer Engine Optimisation (AEO)
Search has shifted from keywords to conversations. People aren't just typing "Perth accountant"; they’re asking AI, "Who’s the best specialist for mining tax in WA?" Use AI to identify the exact questions your prospects are asking and structure your content as direct, authoritative answers. If you aren't the clearest answer, you're invisible.
3. Hyper-local personalization
In 2026, "one-size-fits-all" content is dead. Use AI to take one core authority piece and pivot the angle for different Perth sectors. One version for Subiaco boutique owners, one for FIFO managers, one for Joondalup tradies. Same expertise, different lens. It’s about being relevant at scale.
4. Visual authority at speed
A wall of text is a bounce risk. Use AI to turn your written insights into high-impact visuals—LinkedIn carousels, charts, or short-form video scripts—in seconds. In a market where trust is the primary constraint, showing your logic visually builds authority faster than a thousand words ever will.
5. The human-led "Filter"
AI can draft, but it can’t judge. Every piece of AI-assisted content must pass through a "Human Filter" to ensure it hits the Reps standard: direct, slightly contrarian, and commercially focused. If it sounds like a bot wrote it, delete it. In 2026, authenticity is your only moat.