How much does a media agency cost?
The Floor: Entry-Level Authority
Cost: $2,000 – $5,000 per month. This is for the small business that needs a pulse. It covers the basics, consistent social presence, essential SEO, and enough content to ensure your brand doesn't look like a ghost town. It keeps you in the game, but it won't dominate St Georges Terrace.
The Sweet Spot: Mid-Market Scale
Cost: $5,000 – $15,000 per month. This is where authority is built. At this level, you aren't just paying for "activities"; you're paying for a revenue engine. This includes multi-channel strategy, high-intent lead gen, and deep-dive content that does the heavy lifting for your sales team. This is for the firm ready to move from "participant" to "market leader."
The Ceiling: Enterprise Authority
Cost: $15,000+ per month. For national brands or high-competition sectors like mining and finance, this is the cost of market dominance. You get a dedicated strategic team, full-funnel attribution, and a "content cell" that out-produces and out-thinks everyone else in the feed.
The Reps Perspective: Buy the Outcome
Stop looking at the monthly fee and start looking at the sales cycle. A $2k agency that does nothing is a waste of capital. A $10k agency that shortens your sales cycle by 30% is a bargain. In 2026, you don't invest in media to "see what happens" you invest to institutionalize your authority.